Our Story: From the Atlas Mountains to Los Angeles
Hannoun Rugs from Morocco is where you’ll find America’s richest source of authentic Berber rugs — especially from the legendary Beni Ouarain tribe, and many more across Morocco.
In 2004, Mark Hannoun began his journey in the Moroccan rug world. A year later, he opened his first store in Chicago. After a decade of sharing Moroccan treasures with Chicago, he moved to Los Angeles, where he continues his mission to bring handmade vintage rugs to new homes across the U.S.
Fluent in Arabic and deeply rooted in Moroccan culture, Mark travels regularly to Morocco to handpick rugs and build close relationships with weavers. Every rug we carry is chosen for its quality, story, and soul — made with high-quality wool, natural dyes, and traditional techniques.
Artisan Direct Trade
Over the years, Mark has built lifelong relationships with weaving communities in the Atlas Mountains. When he visits, he’s welcomed like family. His work has helped open the U.S. market to authentic tribal rugs, especially from the Beni Ouarain people.
These rugs are more than decoration — they are living heirlooms. Traditionally, when a woman marries, she brings a woven rug into her new home. It represents strength, protection, and a sacred beginning. The community comes together to make it — the men tend to the sheep, and the women clean, spin, dye, and weave the wool by hand. It’s a shared celebration of craft and meaning.
Every rug is full of emotion — it reflects the day-to-day life, memories, and creative spirit of the women who weave it.
Global Village
Sadly, many of the weavers behind vintage rugs remain unknown, and fewer young women are keeping these traditions alive. That’s why Hannoun Rugs is committed to supporting these communities, honoring their work, and helping their artistry live on.
We are incredibly grateful to our customers around the world who support our mission — to share the art of the woven rug and preserve the soul of the nomadic tradition.
Thank you for exploring our collection. We can’t wait to help you find the perfect vintage piece to bring life and warmth into your space.
We hope to welcome you to our Los Angeles showroom soon.
— Mark Hannoun & the Hannoun Rugs Team